The New Trade Descriptions Act 2011: For Better or For Worse?
The Trade Descriptions Act 2011 (“New TDA”) has effectively come into force on 1 November 2011. The New TDA seeks to reform the law on trade descriptions by repealing the Trade Descriptions Act 1972 (“Old TDA”). The New Trade Description Act, like its predecessor, is enacted to promote good trade practices in the market by prohibiting false trade descriptions and false or misleading statements, conduct and practices in relation to the supply of goods and services, thereby protecting the interest of consumers. This article sets out to highlight some of the key provisions in the New TDA that every trademark owner should be aware of when protecting their trademarks in Malaysia. Methods to Enforce Trade Mark Rights In Malaysia, there are several methods in which a trademark owner can use to enforce and protect his rights. One of the most common methods is by initiating a civil action against the trademark infringers. However, a civil action is usually expensive, time-consuming and it places the burden of proof on the trademark owners to establish their case. In most cases, trademark owners usually prefer to stop the infringement immediately in the most cost-effective manner. As a first step, the trademark owners may issue a letter of demand or what is commonly known as a “cease and desist letter” to the infringers stating the trademark owners’ rights and how those rights have been infringed by the infringers. Issuing a cease and desist letter has proven to be quite effective in stopping further infringement. However, if the infringers deny their infringing acts, the trademark owners may resort to a civil action under the Trade Marks Act 1976. The trademark owners may also apply for an injunction to restrain further infringement or an order for delivery up of the infringing goods. In addition, the Trade Marks Act 1976 also provides a remedy for border measures control in which it allows the trademark owners (with the co-operation from the Royal Malaysian Customs Department) to stop the importation of counterfeit goods into the country. Similarly, like the Old Trade Description Act, the New Trade Description Act also provides for certain criminal remedies which would allow the trademark owners to stop their trademarks from being misused as false trade descriptions. Trademark owners may apply for a Trade Description Order (“TDO”), which is basically a declaratory order granted by the High Court declaring that a trademark or get-up used by an infringer amounts to a false trade description. The TDO empowers the officers from the Ministry of Domestic Trade, Cooperatives and Consumerism (“MDTCC”) to receive official complaints from the trademark owners and to raid and seize goods to which a false trade description has been applied. As a TDO is applied on an ex parte basis without having to call the respondent to the court, this lessens the procedures usually associated with injunctions and thus it saves substantial time and cost for the applicant. Besides, the enforcement and prosecution of the offence are carried out by the MDTCC at minimal cost to the registered trademark owners. As a result, an action under the TDO has proven to be the most commonly used and cost-effective way in curbing the sale of counterfeit goods. “Trade Description” A trademark owner should be aware that the New TDA expressly defines a “trade description” to include an indication, whether direct or indirect and by any means given, in respect of any goods or parts of goods relating to any rights in respect of trade marks registered under the Trade Marks Act 1976. A “false trade description” is a trade description which is false to a material degree or is misleading. Under the New TDA, it is an offence for any person who applies a false trade description to any goods as if the goods were subject to any rights relating to a registered trademark, or who supplies or offers to supply, exposes for supply or has in his possession, custody or control for supply any goods to which a false trade description is applied as if the goods were subject to any rights relating to a registered trademark. Upon conviction, the person will be liable to a hefty fine or imprisonment or both. Key Features of the New Trade Description Act (TDA) One of the key features under the New TDA is that only registered trademark owners in Malaysia can apply for a TDO. Previously, under the Old TDA, any trademark owners who have not registered their trademarks in Malaysia were allowed to enforce their common law trademark rights through the TDO. It appears that the Parliament has decided to restrict the right to the TDO, to only trademark owners who have registered their trademarks in Malaysia. No explanation was proffered for such a radical move. It should be noted that the Old TDA was modelled upon the UK Trade Descriptions Act 1968 and the UK law still allows common law trademark owners to enforce their rights regardless of whether they have a registered trademark in the UK. In the light of these changes, trademark owners should ensure that their trademarks are duly registered in Malaysia in order to protect their rights and interest. The validity period of a TDO has also been reduced from 5 years under the Old TDA to 1 year under the New TDA. Although the TDO can be renewed for a further period as may be determined by the court, this would incur further cost and time to the trademark owners. As such, the trademark owners who have obtained a TDO from the court should initiate the enforcement action as soon as possible rather than procrastinate. It should be noted that the TDO is only required in cases where the trademark or get-up used by the infringer is not identical but can be passed off as a registered trademark. A TDO, once granted, shall be taken as conclusive proof of a false trade description. Due to its far-reaching effects, the courts have held that a TDO will only
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