Branding & Publicity Policy
This Policy sets out the use of our name and reliance on information we publish.
Branding & Publicity Policy
Effective Date: 1 January 2021
The publication on this website and our social media accounts (“Internet Publication”) contain material designed to build our brand as a professional law firm, and this is especially important for a young firm like us who just started to build our law practice. We hope that as time goes by, we can build a decent and respectable law practice like many other successful law firms out there.
As we go on to build our brand, we set out below our guiding principles:
Nothing on the Internet Publication or in the documents available through it is intended to provide legal or other professional advice
The Internet Publication is not intended for a particular recipient, nor customised based on certain specific facts. We put a clear notice to inform our visitors and readers that they should not rely on any information contained on the Internet Publication as the information is only provided for information purpose and they should seek professional advice from a qualified lawyer.
Prior results do not guarantee a similar outcome
We may publish certain written articles to share some of our past experiences on handling certain issues or cases that our lawyers have dealt with (of course with client’s prior consent or with confidentiality observed). Such publication is aimed at knowledge sharing and shall not be construed as legal advice. We always advise our clients that each case is different and therefore, prior results do not guarantee a similar outcome.
The Internet Publication is not intended to be an advertisement for legal services or solicitation of clients
According to Cambridge dictionary, the word “advertising” means the business of trying to persuade people to buy products or services. We do not engage in advertising activity to promote our legal services. One example of such advertising is putting up advertisement in a magazine or paying an online search engine advertising platform such as Google Ads to list a website.
We do, however, pay Facebook to sponsor some of our written articles but we make sure that our written articles do not promote our law firm or our legal services. For example, in our articles, we only mention the name of the author and his position in the Firm. We do not mention anything like “if you need legal services pertaining to the topic discussed in this article, feel free to contact the author”.
We also create short messages in the form of an image text aimed at sharing legal news and updates in short and quick way. As such, we want our Internet Publication to reach as many people as possible.
Even if, for some reasons, the Internet Publication is viewed as a form of advertisement, we make sure that we follow the Legal Profession (Publicity) Rules 2001, which allows lawyers to publicize their legal services so long such publicity is made in a manner that will not diminish public confidence in the legal profession or bring the legal profession into disrepute. We also make it a point to ensure that the appearance and contents on all our Internet Publication are befitting the dignity of the legal profession. We also ensure that only approved information is allowed on our Internet Publication. For example, we do not allow any of our lawyers to call themselves an expert in any area of practice.